Happy New Year! I can hardly believe we’re already a full month into 2016. I hope you were able to enjoy some downtime with family, friends and loved ones over the holiday season.
If you recall, in October, I asked you to share your views and perspectives on our Royal College communications via a short survey. Thank you to the over 2300 Fellows and Resident Affiliates who took the time to respond — your feedback is incredibly helpful.
I’d like to use this message — my first of the year — to share some key findings.
Three survey findings that stood out to me
I’ve long-suspected that we can do better in the content, frequency and methods we use to communicate; our survey results confirmed that while also shedding light on some things we are doing well and can build on.
Three things that stood out to me:
- Email still works. More than 67% of our Fellow-respondents and close to 45% of our Resident Affiliate-respondents value our official Royal College email notices. In the comment field, many of you also reminded us that less is more. Moving forward, we will be looking for ways to streamline our messages to make this process more efficient.
- MOC and MAINPORT content are in high demand. Close to 80% of Fellow-respondents desire more content about MOC and MAINPORT; upcoming learning events (like conferences), competency-based medical education and health policy issues are also of interest. Unsurprisingly, residents were most interested in content on competency-based medical education, followed closely by notices of upcoming conferences or meetings, health policy issues and medical innovations. Moving forward, we will be looking for ways to better feature these topics.
- Personal and professional identities are blurred on social media. Surprisingly, 55% of Fellows who replied either do not use social media or did not respond. Of those who do use social media, the overwhelming majority use it for combined social and professional reasons, such as staying aware of health care issues/topics of interest, networking with peers and expressing views. Resident-respondents overwhelmingly use social media (close to 70%). Again, the most popular uses were for social, staying aware of issues and networking with peers; interestingly, this group was also more likely to use social sites to communicate with patients and much less likely to express views or opinions on these channels than Fellow-respondents.
We are still going through the survey results, in particular the rich qualitative data. Respondents expressed what their go-to sources for information are and provided particular feedback about suggested issues/topics to have on our radar as well as general feedback.
Over the coming year, I will be working closely with our newly-hired Director of Communications and Marketing, Roxanne Deevey, to address this feedback in a newly-laid out strategic corporate communications and marketing plan for the Royal College.
I know we can do better and I am sincere in my commitment to improve our communications so that they are of consistent value to you.
If you have any productive ideas not already shared in the survey, I invite you to share them now in the comments or to send me an email at firstname.lastname@example.org.
I hope by year-end you will see some of the effects of our new communications efforts.
Andrew Padmos, BA, MD, FRCPC, FACP
Chief Executive Officer
Did you know?
- Our newsletter is sent the second Wednesday of every month – you can set your calendar to it! The January 2016 issue is a special issue on MOC and MAINPORT.
- Those of you who are specifically interested in updates about our Competence by Design work should sign up for our CBD Community Touchpoint newsletter that comes out three times a year and features key updates on that project.
- We post and tweet a mix of Royal College and other specialty medicine-related content of interest on Facebook, Twitter and LinkedIn. We would love for you to join our networks.